Glow Up for Success: Conquer the 2026 Wisconsin Esthetics Exam!

Contouring in makeup application primarily serves to create shadows that define facial structures. This technique involves applying products that are typically one or two shades darker than the natural skin tone to specific areas of the face, such as the hollows of the cheeks, jawline, and sides of the nose. The purpose of these shadows is to sculpt and bring depth to the face, enhancing its features and creating a more three-dimensional look.

While enhancing natural features can be a result of contouring, the foundational technique specifically focuses on altering light and shadows to achieve defined contours. Brightening the skin tone relates to highlighting or using lighter shades, which is a different aspect of makeup. Providing a moisturizing effect does not apply to the contouring process, as contour products are generally used for color and structure rather than hydration. Thus, contouring is essential for those looking to refine and define their facial appearance through the strategic use of shadow.